We have conversations with customers every day about the color of real cherry wood furniture. It's no wonder! When I just googled "real cherry wood" these images are what came up. Quite a variation, isn't it?
First of all, half of these images are NOT of cherry wood. When the big American furniture companies started off-shoring their furniture to China over 30 years ago they found it cheaper to use rainforest woods (rather than import cherry from North America and then export it back to North America as furniture). So they stained these cheaper woods and gave them various trade names containing "cherry".
Many times customers come to us looking to buy real cherry furniture that matches existing cherry pieces in their homes. After discussions and emailing pictures back and forth they are shocked to find that their "cherry" furniture from Bassett, Broyhill, Ethan Allen, Thomasville or other big "American" companies is not cherry at all but rubberwood, poplar or some kind of engineered hardwood.
At Vermont Woods Studios, our cherry furniture is indeed made out of real, solid North American Black Cherry wood. The color starts out as a light pink and slowly ripens to a rich reddish brown over time, depending on how much light the furniture is exposed to. See various colors of cherry wood as it changes colors.