By Dennis Shanoff
Here at Vermont Woods Studios, we have always (and only) sold 100% USA made wood furniture. Vermont made furniture to be more precise. And the reasons this matters are many and compelling. Let’s start with superb, lasting quality and built from a natural and sustainable material. Well that’s good for your wallet and very good for the planet. And when you factor in the US jobs it creates and the local economies it helps support, well to me that’s when it becomes very compelling. Our product and service choices really do matter and can make a difference.
This past year ABC news ran some Made in America feature stories. You may have seen all or part of these week long series specials on the nightly news. They did a great job of raising awareness of how little we have in our homes that was produced in this country. And the obvious “reason this matters” drawn from these segments was how it has impacted the US economy and our jobs market.
So it did get me thinking that maybe I could shift at least some of my buying to US made goods (as challenging as that sounds). I would do my part plus I certainly have been experiencing some quality issues with my offshore made products, especially tools. Why is my father’s power drill from the 1950’s still working while I am on at least my 5th one!
And my next thought was that I couldn’t be alone in this thinking and that sooner or later a “Buy American” movement would begin. If ABC news couldn’t push this movement, no one can! Well the whole ABC coverage did inspire and encourage me to think more about this and ponder what a small movement with “spreading potential” could do? When could we make a really big difference? How about the time of year when we really ramp up our spending? What would be an easy to adopt theme? And then it hit me, holiday shopping is right around the corner. How many Secret Santa office parties will there be? How many school children will be partaking in a holiday gift exchange? And how many families and friends will be having an old fashion Yankee Swap! So why not an American Made theme holiday gift party this year? And that’s just what we are going to do here in our Vermont Woods Studios office and that’s what I am going to do when it comes to my family and friend gift buying.
In the coming weeks I will be posting on this blog the results of my findings and ideas. So if you are curious as to what I find or if you want to share your thoughts or findings please come back and post your comments here (or even better-- on our Facebook page).
Now imagine if a million holiday gatherings follow this Buy American theme this season… well that will really matter! Join us and pledge to Buy American this holiday season.